Big River Telephone Recognized in National Customer Care Publication

 CAPE GIRARDEAU, Mo. April 21, 2006 — Kevin Cantwell, President of Big River Telephone, was honoured in the April issue of 1to1 Magazine as one of the 2006 Customer Champions in the United States.  1to1 Magazine highlights the achievements and new developments in all corners of the Customer Relationship Management universe.  Their mission is to provide a trusted source of timely, relevant, useful and stimulating information about the ongoing one-to-one revolution.  Each issue of 1to1 Magazine carries a special, focused report on a critical element of customer strategy, such as call centers, database marketing, return on investment, loyalty and retention.

 Thirteen Champions — including Michael Parks, CIO of Virgin Mobile, Sheila Dunn, Senior CRM Director for UPS, and Nita Pennardt, VP of Customer Development for Coca-Cola Enterprises — were selected by 1to1 Magazine as industry leaders in customer service.

 Each Champion shares, “a passion for delivering a customer experience that far outshines their competition.  They are all certain that customer insight is essential to any successful strategy.  And they all show how the many sides of ‘customer care’ come together to benefit both customer and company—transforming customer centricity into revenue” the magazine stated.

 "Big River Telephone is honored to be featured in 1to1 Magazine," said Kevin Cantwell, president of Big River Telephone. "This recognition continues to validate the efforts by Big River Telephone employees who understand that the customer is the reason why we are in business."

Big River Telephone, with over twenty years of experience, is one of the oldest competitive telephone company providers in the country, as well as the largest in the region. The Cape Girardeau-based company operates an Advanced Digital Network that delivers local, long distance, data, VoIP, and Internet services to residences and businesses. Big River Telephone brings network service solutions to its customers and has the capabilities to meet businesses needs throughout the United States. More information is available at http://www.bigrivertelephone.com.

For more information on 1to1 Magazine visit http://1to1media.com