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The 411 Brought to you by Big River Telephone
July 2005

Greetings!

Welcome to another edition of The 411, brought to you by Big River Telephone. This month's highlights focus on Telemarketing Services offered by our company. If you would like more information on this exciting direct advertising capability, please call one of our Account Executives today.

Thank you for your continued business with Big River Telephone!

In this issue:
  • Who is Calling YOU?
  • Planning a Summer Vacation?
  • Email Etiquette

  • Planning a Summer Vacation?

    Our travel cards can save you time and money while you are away from home. Call us today to find out more about this convenient travel companion!


    Email Etiquette

    When's the last time you received a letter? Can't remember? You can blame this in part on email. Email has become one of the most common modern forms of communication. Business emails, personal email (and spam, of course) make up the over 31 billion emails that are sent every day. With email being such a powerful medium, some unofficial protocols have been developed.

    1. DON'T TYPE IN ALL CAPS. - Messages written in all capital letters are difficult to read, and are often viewed as hostile or "shouting." Make sure that Caps Lock is off before composing an email. Avoid Forwards or Chain Letters. - How often do you check your email and find that your coworkers and friends have flooded your inbox with forwarded jokes, virus warnings and links? Think twice about forwarding these emails. Not only do they contribute to Inbox clutter, many of the seemingly benign applications that get forwarded around the internet are actually viruses. Conversely, many of the "virus warnings," chain letters, and anecdotes you get in your email are hoaxes or urban legends. How to tell the difference between truth and lies? You can search the urban legend/hoax database at http://www.snopes.com to test the veracity of the forwards you get.
    2. Reply Quickly - Email is fast. With the click of a mouse, your message is instantly sent across the world. Since email is such a blazingly fast technology, most people expect fast responses. Try to avoid taking more than a day to reply to an email.
    3. Spell Check - No one is perfect. Even the most careful writers sometimes will mistype a letter. Don't let these minor misspellings ruin the image you're trying to portray with your email. Especially in business communications, misspellings and typos give an air of amateurism.
    4. To and CC - There are three fields at the top of most email clients: To, CC, and BCC. While many people tend to put all recipients in the 'To' field, etiquette dictates that the 'To' field is reserved for the primary recipients of the email, while the 'CC' (or 'carbon copy') field is used for anyone else who should receive the email. This lets recipients of an email know who should take primary action on a message.


    Who is Calling YOU?

    In today's fast-paced world, your business may require you to sell some or all of your products over the telephone. By simply signing up our for toll free services, Big River can help you take advantage of this wonderful sales tool by allowing you endless telemarketing capabilities.

    With telemarketing, you can:

    • Increase your sales territory.
    • Reduce the cost of personal sales visits.
    • Use the telephone to keep in touch with existing customers.
    • Introduce new products.
    • Sell additional products to your existing customer base.
    • Get immediate feedback from your customers while on the call.
    • Directly measure your marketing efforts.

    Take advantage of this exceptional sales tool from Big River Telephone! Call us today at (800) 455- 1608 and speak with one of our Account Executives.

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